Canwee-dine

Canweedine hosts cannabis conversations through popup dinner events. They partner with established and emerging female-owned brands to further the education, brand awareness and discussion surrounding cannabis.
Services
Squarespace Website
Instagram Curation
Colour Palette
Social Posts

Founder Cindy Tran needed a succinct one page website that informed potential guests and directed them to sign up for future events. For a seamless launch she wanted curated Instagram visuals that targeted her chosen demographic, with a mix of custom created posts.

The website was built using Squarespace and connected to Mailchimp to capture email addresses for future newsletters. A colour palette inspired by the rich greens and oranges of the seventies was used to brand her Instagram feed and website. Content that embodied these colours was curated for Instagram and original social posts were created.
Ten successful dinner events later, the series has evolved into a documentation of women's stories called The Femme 420. To date it has conducted 40 interviews with womxn who work in the cannabis industry and who are pushing for diversity and inclusion.
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