The website was built using Squarespace and connected to Mailchimp to capture email addresses for future newsletters. A colour palette inspired by the rich greens and oranges of the seventies was used to brand her Instagram feed and website. Content that embodied these colours was curated for Instagram and original social posts were created.
Ten successful dinner events later, the series has evolved into a documentation of women's stories called The Femme 420. To date it has conducted 40 interviews with womxn who work in the cannabis industry and who are pushing for diversity and inclusion.