Brand Identity Package
Investment of $3,500 CAD + GST. Paid in monthly installments
The Brand Identity Package includes everything you need to launch or rebrand your business. Think of it as a cohesive visual identity that communicates who you are in all your glory. This is often the first step, exciting step towards growing a community of clients who support you.

Your package includes:

+ Main logo
+ Submarks
+ Colour palette
+ Brand typography system
+ Profile images for 3 social media accounts
+ Custom illustration or patterns
+ Business card design
+ Brand guideline style guide
+ How to guide for using your files

The Brand Identity Process

Booking
Book your spot by submitting a 50% deposit and signing the contract.
Meeting
Depending on your availability, I love to meet clients in person to kick off a project. This is an important brand discovery process that hones in on your business, values, goals and ideal client. Questions that need more time to answer are provided in an online questionnaire.
Strategy
With your answers in hand, I research your industry and ideal clients to create a brand strategy that lies the foundation for your brand identity.
Design
Now that we have a solid understanding of your brand, it's time to visually bring it to life! This begins with a moodboard to nail down the aesthetic.
Feedback
Next, I'll present 3 initial logo concepts with notes on each. From there we'll narrow it down to one direction. You have two revisions of feedback so we can tweak until it's absolutely perfect.
Launch
Your brand identity is complete! This is an exciting time for your business and I'll make sure the hand off is as seamless as possible. I'll answer any questions and ensure that you know how to best use the files in your brand package.

The Process

booking

After getting in touch, we'll book a discovery call to determine your needs and judge if we're a good fit to work together. A quote will be provided. Your spot will be reserved once you submit the retainer deposit and sign the contract.

01

meeting

The initial brand strategy meeting serves as a discovery process that hones in on your business - your values, goals and ideal client. An online, easy to use questionnaire is provided to record your answers.

Meetings can be in person or online through Zoom, depending on your preference and availability.

02

strategy

With your answers in hand, we research your industry and delve into every component of your brand to create a brand strategy. This is the crucial foundation for your how brand will communicate and exist in the world.

03

design

Now that we have a solid understanding of your brand, it's time to visually bring it to life. A mood board is created and approved by you to solidify the style direction.

04

feedback

Three initial brand concepts with notes on each will be presented. From there, one direction will be chosen. You have two revisions of guided feedback to ensure you're100% satisfied with your brand deliverables.

05

launch

Your brand identity is complete! This is a monumental and exciting time for your business. We'll make sure that the hand off is as seamless as possible. Any questions will be answered and you'll be prepped on how to best use the files in your brand package.

06
Ready to invest in your brand?
LET'S TALK