The Brand Identity Package includes everything you need to launch your business. Think of it as a cohesive visual identity that communicates who you are in all your glory. This is often the first, exciting step towards growing a community of clients who support you.
Your package includes:
+ Main logo
+ Colour palette
+ Brand typography system
+ Profile images for social media accounts
+ Custom illustration or patterns
+ Business card design
+ How to guide for using your files
In need of a visual refresh? Custom content can be crafted to showcase your brand. Examples of content can include:
+ Social posts
+ Digital ads
+ Pitch decks
+ Curated stock photography
After getting in touch, we'll book a discovery call to determine your needs and judge if we're a good fit to work together. A quote will be provided after the call. Your spot will be reserved once you submit the retainer deposit and sign the contract.
The initial brand strategy meeting serves as a discovery process that hones in on your business - your values, goals and ideal client. An online, easy to use questionnaire is provided to record your answers.
Meetings can be in person or through video chat, depending on your preference and availability.
With your answers in hand, I research your industry and delve into every component of your brand to create a brand strategy. This is the crucial foundation for your how brand will communicate and exist in the world.
Now that I have a solid understanding of your brand, it's time to visually bring it to life. A mood board is created and approved by you to solidify the style direction.
Two initial brand concepts with notes on each will be presented. From there, one direction will be chosen. You have two revisions of guided feedback to ensure you're 100% satisfied with your brand deliverables.
Your brand identity is complete! This is a monumental and exciting time for your business. We'll make sure that the hand off is as seamless as possible. Any questions will be answered and you'll be prepped on how to best use the files in your brand package.